Personal trainers who are newly certified or who want to revamp their business face a variety of challenges and opportunities. If you are considering a career in personal training, now is an excellent time to do so. For more than a decade, awareness of the benefits of personal training has grown, as has the client market. Even if you've been a personal trainer for a while, the landscape is constantly changing, and what worked five years ago may no longer be effective today.
This increased opportunity is accompanied by a massive influx of new personal trainers into the industry, resulting in increased competition.
You will probably want to find a way to increase your client base and expand your new personal training business once you have become a personal trainer. The following three factors are critical to ensuring that your career gets off to a flying start:
● Acknowledging Your Clients' Need for a Personal Trainer
It starts with realizing why your club's clients use or need personal training services? Understanding why people hire a personal trainer will allow you to tailor your marketing to their specific exercise and fitness goals. It is pointless to mention the benefits of exercise or make broad claims if these statements have a little emotional impact on your audience. Figure out how to make them tick, what they are looking for and why they want extra assistance, what they want assistance with, and make sure you present yourself as a definite solution to their problems and concerns.
● Stand out from the Competition
Have your niche clear and try to stand out from the competition, sell what makes you different from others, what more can you offer to your clients. This comes from experience, once you start gaining experience in the fitness industry, you will want to differentiate yourself from other personal trainers by dressing and acting differently.
Your services should appear exclusive, specialized, and not generic. Personal trainers are widely available, but exercise specialists, consultants, and masters are less common and have a more exclusive and elite feel to them. In addition to your new title, you will need to communicate to your clients the benefits of your services.
● Make a lasting impression by exceeding expectations on every promise
Can you think of a coworker or a service provider who always went above and beyond your expectations? Perhaps it was a bank clerk who assisted you in resolving issues with your account. Perhaps it was a mechanic who stayed late on a Friday to get your car running. Do you recall how good you felt at the time?
That's how you want your personal training clients to feel. Are you the following before a training session:
1) Do you arrive at the gym early with all of your equipment ready to go?
2) Are you ready for an exciting and energizing workout?
3) Do you greet your client with a smile and a gesture of goodwill?
Do you respond to a client's call or email within 24 hours? Do you look for ways to improve your customers' experiences? Consider sending a motivational email or text message to your clients once a week. Could you create or obtain a useful report and distribute it to your client following the training session?
Follow these amazing and effective three tips and start with a successful personal trainer career right away!